Bollywood star Sonam Kapoor will be exclusively managed by the boutique agency YRF Talent, known as the star-makers of our times. Having historically managed incredible actors like Rani Mukerji, Anushka Sharma, Ranveer Singh, Ayushmann Khurrana, Bhumi Pednekar etc., the team will now focus on shaping ‘Brand Sonam Kapoor’ locally and globally.
This development makes Sonam the first actress YRF has signed whom they did not launch. YRF Talent is also managing young actors like Sharvari and Ahaan Panday, the two fresh faces touted to be future stars of Indian cinema.
Sonam Kapoor is loved by people across generations due to her relatability. Sonam has always stood up to raise her voice on important social issues and is an ally of the LGBTQIA+ community.
Prithwish Ganguly, Vice President – Talent & Communications Strategy, confirms this development saying, “It is exciting to join forces with Sonam Kapoor as she charts her path to return to the movies. Sonam is a unique and very exciting brand. We are delighted to onboard her as an artist that we will manage exclusively and curate her brand strategy globally.”